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This web site ihmedellin.com states the following, "The Best Hostel in Medellín." We noticed that the website stated " Affordable rooms for individuals, groups, families and teams! Immerse Yourself in Local Culture." It also said " Our newly renovated hostel features shared rooms. And a huge, community kitchen a fully equpped industrial restaurant kitchen. This video was taken prior to our complete remodel this year, some things have changed. Our guests say International House Me." The header had furnished as the highest ranking optimized keyword. It is followed by rooms, rent, and medellin which isn't as ranked as highly as furnished. The next words ihmedellin.com used was shared. accommodations was included but will not be understood by search crawlers.